AI is becoming increasingly visible in primary care, yet much of the current conversation remains limited to efficiency, capacity and technical innovation. These are important, but they don’t address the deeper, more human questions many clinicians and leaders are already grappling with: How will AI change the identity of our teams? Who may be excluded from new digital pathways? What happens to local clinical wisdom ?how do we reconcile the environmental and ethical costs of large-scale digital adoption? These quieter concerns shape trust, cohesion, fairness in ways that often go unnoticed. This workshop provides space to explore these overlooked impacts and consider how leaders can guide AI adoption responsibly, with people and values at the centre. This workshop aims to help leaders explore the human, ethical, and environmental impacts of AI in primary care.Use **Liberty, Equality and Fraternity** to examine autonomy, fairness, and team cohesion in the context of digital transformation.Equip leaders with practical strategies to implement AI responsibly while preserving team identity, inclusion, and patient trust.Participants engage in short provocations, scenario-based discussions, and small-group mapping exercises. The session encourages reflection, dialogue, and collaborative problem-solving, allowing leaders to consider how AI affects teams, patients, and the wider system. Real-world dilemmas will be used to stimulate discussion and explore practical approaches to responsible adoption.0–10 min — Introductions, overview of the Liberty–Equality–Fraternity framework, and sharing one hope or concern about AI.10–25 min — : Small-group mapping of AI’s impact on team identity, fairness, and cohesion.25–40 min — Leadership Dilemmas Scenario-based exploration of workforce fragmentation, digital inequity, environmental consequences, and automation fragility.40–55 min — Action Planning:Groups identify 2–3 practical steps for values-based AI adoption in their teams and organisations.55–60 min — Closing Reflections: Whole-group discussion, key takeaways, and individual commitments. Participants will better understand how AI affects team dynamics, equity, and patient trust. They will leave with actionable strategies to lead responsible, values-driven digital transformationThis workshop helps leaders move beyond the hype, addressing the hidden challenges of AI. By focusing on autonomy, fairness, and cohesion, leaders can implement digital innovation that strengthens, rather than weakens, the human foundations of primary care.