General practitioners frequently encounter innovative clinical solutions that could benefit significantly more patients if successfully commercialized. However, most GPs lack frameworks for translating clinical insights into sustainable revenue streams. Primary care innovation remains underutilized despite representing the majority of healthcare encounters globally. Traditional approaches focus on academic publishing rather than practical commercialization, missing opportunities to improve patient outcomes through scalable solutions. This workshop addresses the critical gap between clinical expertise and commercialization success.By the end of this workshop, participants will: 1. Apply the Research-to-Revenue (R2R) framework to evaluate clinical innovations for commercialization potential. 2. Master decision matrices for intellectual property protection (patent vs. trade secret), specific to healthcare settings. 3. Calculate key financial metrics (LTV/CAC ratios, NPV, rNPV) to assess venture viability using real clinical examples. 4. Navigate regulatory pathways (FDA, EMA) appropriate for primary care innovations. 5. Design actionable go-to-market strategies for healthcare solutions.Welcome & Framework Introduction: 5 min Interactive Case Studies: 20 min Participants work in small groups analyzing three real clinical innovations (AI-powered diagnostic tool, digital therapeutic platform, patient engagement system). Hands-on Financial Modeling: 15 min Using provided templates, participants calculate venture viability using actual market data from successful healthcare startups. IP Strategy Workshop: 10 min Interactive decision tree exercise for determining optimal protection strategies using healthcare-specific criteria. Regulatory Pathway Mapping: 10 min Group exercise matching innovation types to appropriate regulatory pathways with timeline and cost estimates. Action Planning & Q&A: 10 min Participants commit to one specific commercialization opportunity from their practice.Participants will develop practical commercialization roadmaps for healthcare innovations, including financial projections, regulatory timelines, and IP strategies. They will gain confidence in evaluating clinical opportunities, accessing funding pathways, and building sustainable revenue models that expand patient reach. Each participant will leave with actionable next steps and resources for implementation.This workshop bridges the gap between clinical expertise and commercialization success, enabling GPs to transform innovative patient care approaches into scalable healthcare solutions. By applying structured R2R frameworks, participants can maximize both patient impact and professional fulfillment while addressing primary care’s commercialization challenges.